Location: Shanghai, China
Time: 2009 -2010
Project Area: 562 square meters (6,050 square feet)

Eaton Corporation is a world-class power management company. The company decided to invest in a vast floor space in the center of Shanghai for exhibition and branding.

The theme is to demonstrate the products of Eaton and its associated brands.

To offer visitors a comprehensive understanding of Eaton and deliver the brand identity, we used curves to connect various parts of the display into a whole.

Hence, boundaries were softened among brands and products, and the identity of an international brand gradually formed.